- commercial and financial
- pharmaceutical and healthcare
- human resources, etc.
Transcreation involves texts of a highly creative and promotional nature, for example advertising campaigns, slogans, payoffs, product claims, micro texts, but also brochures, digital or printed texts, presentations in the medical field, etc.
Transcreation allows the same idea to work in different markets in ways which are relevant to those markets, avoiding cultural faux pas and the potential failure of expensive global campaigns, while reinforcing brand values.